BRAND Partnership DEVELOPMENT

A critical element of building brand awareness and affinity is partnership development. The brands you choose to associate your organization with can lead to leveraged goodwill, shared values and core beliefs, and the development of an entirely new crossover audience that results in new revenue streams and greater market share.

Below are a few examples of my work in partnership management with the St. Louis Blues, the St. Louis Cardinals, and the Evolution Festival. Activations include in-space media, events, entertainment, media alignment, and merchandising.

LU Night with the Blues Logo
Men's Ice Hockey on the jumbo tron
LU Brand example at Enterprise Center
LU, NCAA, and Blues co-promoted D I Announcement
Leo the Lion riding the Zamboni at Enterprise Center
LU Night at the Blues promotional puck
LU Night at the Blues Entertainment Space
LU Night at the Blues Entertainment Space
LU Night at the Blues Giveaways
LU Dasher Boards at Enterprise Center
LU Dasher Boards at Enterprise Center
LU Night at the Ballpark
LU Night at the Ballpark activation space
Leo the Lion at Bush Stadium
Leo the Lion and LU Cheerleading at Busch Stadium
LU Cheerleading with Fred Bird
University President after first pitch
LU Cheerleading at Busch Stadium
LU Night at the Ballpark promo materials
Evolution Festival Logo
Lindenwood and the Evolution Festival, 2023
Leo the Lion at Evolution Festival
Evolution Festival, 2023, 25,000 people

Leo the Lion takes on Fred Bird at Busch Stadium ahead of LU Night at the Ballpark!

Each year, Lindenwood University comes out in full force to join the St. Louis Cardinals at Busch Stadium for LU Night at the Ballpark. Over 2,000 Lions in attendance - One Roar!