RESUME — Peter Colombatto | Marketer & Storyteller

WORK EXPERIENCE

CCA GLOBAL PARTNERS | St. Louis, MO | Aug. 2024 - Present

Marketing Director, ProSource Wholesale | Aug. 2024 - Present
Directs and oversees all digital marketing strategies and tactical operations for CCA Global Partners, ProSource Wholesale, focusing on driving acquisition, retention, and wallet growth across key audiences.
Leads team members in leveraging evolving SEO analytics and SEM techniques to boost website traffic and conversion rates, while leading the creation, curation, and deployment of impactful content that attracts, engages, and converts visitors, ultimately driving sales.
Orchestrates the management of social media, email, and mobile marketing campaigns, while continuously identifying new marketing channels to support sustained growth.
Consistently reviews website performance, online statistics, marketplace trends, and best practices to optimize overall online marketing effectiveness.

LINDENWOOD UNIVERSITY | St. Charles, MO | Sept. 2011 - Aug. 2024

Assistant Vice President for Marketing | Jan. 2023 - Aug. 2024
Orchestrated and supervised all university marketing efforts, including brand strategy and management, digital/print/audio advertising, web strategy, licensing/trademark management, creative development, project management, and marketing data analysis.

Built a shared vision for university marketing through inspirational leadership and exceptional management skills, guiding the decision-making processes and implementing marketing plans that drive enrollment and enhance student interest, resulting in high-quality lead generation across all student types and modalities.
Key Achievements:
- Orchestrated the smooth transition of marketing operations for Lindenwood University Online resulting in year over year online student enrollment growth of 54% and generating approximately $1.7MM in new annual revenue. Approximately $9.3MM in new annual revenue for all Online starts since spring 2023.
- Secured 4% growth in total student enrollment for fall 2022, the first population growth since 2013.
- Earned a third consecutive year of new student growth in fall 2023, including the organization’s largest incoming class in over 10 years.
- Improved brand net promoter score by 11 points between fall 2021 and spring 2023.
Director of Marketing | Aug. 2021 - Dec. 2022
Planed, developed, and directed execution of system-wide marketing strategies for Lindenwood University, while delivering strategic recommendations for all advertising, branding, communication, and PR initiatives. Spearheaded competitive research initiatives and special projects focused on messaging, channel determination, audience identification, and benchmarking. Lead, trained, and mentored team members for consistently meeting and exceeding set performance goals.
Key Achievements:
- Won “Best in Show” Gold Award from EduAdAwards, along with 28 other industry recognitions in 2022.
- Secured 9% increase in new student enrollment for fall 2022, including 18% for first-time freshman, generating year-over-year net tuition revenue growth of $1.6M.
- Increased website traffic by 33.35% and applications by 7.5% through development and execution of award-winning integrated marking campaign.
Manager of Digital Marketing | July 2020 - Aug. 2021
Spearheaded development and implementation of programmatic marketing plans to consistently meet and exceed student recruitment goals, as well as oversaw print and digital marketing projects, media production, and content creation initiatives. Promoted special events and prepared comprehensive reports to support the university's strategic plan, while managing all experiential marketing efforts for the organization.
Key Achievements:
- Enhanced social media audience across all channels by 8% annually.
- Improved transfer student enrollment by 10% through execution of integrated programmatic campaign.
- Achieved 12% increase in new student enrollment for fall 2021 by creating and employing strategic lead generation campaigns, generating year-over-year revenue growth of $2.2M.
Director of Marketing & Communications | May 2014 - July 2020
Directed marketing, communications, and public relations efforts for Lindenwood’s School of Arts, Media, and Communications and J. Scheidegger Center for the Arts. Developed and introduced innovative marketing strategies with keen focus on improving student enrollment and accelerating business growth. Cultivated and maintained positive relationships with executive management team and key stakeholders to facilitate achievement of short- and long-term organizational goals.
Key Achievements:
- Increased corporate sponsorships from $15K to $75K annually.
- Enhanced annual ticket sales from 44% to 88% between 2014 and 2020.
- Generated 70% increase in social media audience between 2014 to 2020 through integration of effective marketing and communication strategies.

ADDITIONAL EXPERIENCE | St. Charles, MO | June 2006 - Sept. 2011

Cabinet Member • Council for Advancement and Support of Education – District VI, Mid-America, 2022 - Present
Adjunct Instructor • Lindenwood University – St. Charles, MO, 2014 - 2021
Box Office & Patron Services Manager • Lindenwood University – St. Charles, MO, 2013 - 2014
Assistant Box Office Manager • Lindenwood University – St. Charles, MO, 2011 - 2013
Office Assistant • Quinn Productions – St. Charles, MO, 2006 - 2011

EDUCATION & COURSEWORK

LINDENWOOD UNIVERSITY | St. Charles, MO

Master of Business Administration in Management, May 2019
Master of Fine Arts in Theatre and Arts Management, May 2013
Bachelor of Arts in Business Administration, Aug. 2010
Bachelor of Arts in Arts Management, Aug. 2010
Bachelor of Fine Arts in Musical Theatre, May 2010

PROFESSIONAL DEVELOPMENT

Inclusive Leadership Certification – University of Colorado (2021)
Digital Marketing Certification – Cornell University (2020)
Google Ads Certification – Google (2020)

AFFILIATIONS

Co-Chair – Organizational Committee for Accreditation, Lindenwood University, 2020-2024
Cabinet Member and Secretary – Council for Advancement & Support of Education, District VI, 2020-2024
Member – Special Events & Promotions Task Force - City of St. Charles, Missouri, 2022-2024

SKILLS