Let’s get to the point

After over a decade in marketing and communications, I've learned that sometimes less is more.

My name is Peter Colombatto. I'm a performance-driven marketing leader passionate about brand management, creative storytelling, and lead generation.   

I’m the Marketing Director for CCA Global Partners ProSource Wholesale division, leading my team in the areas of SEO, SEM, and content creation that drives acquisition and share of wallet.

I spent much of my career in higher education (2011-2024) serving as the Assistant Vice President for Marketing at Lindenwood University. That work allowed me to develop impactful campaigns that drove awareness and engagement and achieved significant results for the organization.

I find a lot of joy in leading my team as we develop rich, key-word driven content and collaboratively guiding them to deliver high-quality materials that tell an incredible story and move our organization forward.

I'm fiercely dedicated to customer service, user experience, exceeding expectations, and delivering results.

I value getting involved with my community. I'm a member of the Special Events and Promotions Task Force for Saint Charles, Missouri, previously served as the Cabinet Secretary for the Council for the Advancement and Support of Education, District VI.

Need to know more? Check out my full biography.

CAREER HIGHLIGHTS

  • EXCEEDED GROWTH GOALS BY 18% FOR ANNUAL BRAND ALLIANCE PARTNERSHIPS in 2025, CRITICAL TO THE GROWTH OF BRANDS IN THE PROSOURCE NETWORK OF SUPPLIERS. TOTAL VALUE OF $300K ADDED FOR 2025.

  • CO-LEAD NETWORK INVESTMENT GROWTH IN CORPORATE MARKETING BUY-IN BY 2%, THE FIRST GROWTH IN SEVERAL YEARS, FOR A NETWORK-WIDE MARKETING GROSS REVENUE OF $6.5MM.

  • EXECUTED THE LAUNCH OF MARKETING OPERATIONS FOR LINDENWOOD UNIVERSITY ONLINE, RESULTING IN YEAR-OVER-YEAR NEW ONLINE STUDENT ENROLLMENT GROWTH OF 54% IN SPRING 2024 AND GENERATING APPROXIMATELY $1.7MM IN NEW ANNUAL REVENUE. APPROXIMATELY $9.3MM IN NEW ANNUAL REVENUE FOR ALL ONLINE STARTS SINCE SPRING 2023.

  • IMPROVED NET PROMOTER SCORE BY 11 POINTS SINCE FIRST RECORDED IN FALL 2021 THROUGH SPRING 2023.

  • LED STRATEGIC MARKETING INITIATIVES THAT RESULTED IN THREE YEARS OF CONSECUTIVE NEW STUDENT GROWTH, INCLUDING THE LARGEST INCOMING FRESHMEN CLASS IN OVER 10 YEARS IN FALL 2023.

  • ACTIVATED MAJOR PARTNERSHIPS WITH THE ST. LOUIS BLUES, ST. LOUIS CARDINALS, EVOLUTION FESTIVAL, AND WWT RACEWAY BETWEEN 2020 - 2024.

  • LAUNCHED THE FIRST INTEGRATED ADVERTISING CAMPAIGN IN LINDENWOOD’S HISTORY, ACHIEVING 9% NEW STUDENT ENROLLMENT FOR FALL 2022, GENERATING $1.6MM IN NEW ANNUAL REVENUE, YEAR-OVER-YEAR.

  • DEVELOPED STRATEGIC CAMPAIGNS THAT ACHIEVED 12% NEW STUDENT ENROLLMENT FOR FALL 2021, GENERATING $2.2MM IN NEW ANNUAL REVENUE, YEAR-OVER-YEAR.

  • EXECUTED AN INTEGRATED CAMPAIGN FOR 2020-2021 THAT RESULTED IN INCREASED TRANSFER ENROLLMENT BY 10%, YEAR OVER YEAR, COMPARED TO A 9% INDUSTRY DECREASE FOR THE SAME PERIOD.

  • RECOGNIZED WITH 29 INDUSTRY AWARDS IN 2020-2021: THE 2021 COLLEGIATE ADVERTISING AWARDS, 2022 ANNUAL EDUCATIONAL ADVERTISING AWARDS, 2022 ANNUAL SERVICE INDUSTRY ADVERTISING AWARDS, AND THE 2022 TELLY AWARDS.

  • WAS INSTRUMENTAL IN GROWING ANNUAL CORPORATE GIVING FOR THE SCHEIDEGGER CENTER FROM $15,000 (2013) TO $75,000 (2020).

  • INCREASED TOURING SERIES TICKET SALES FROM 44% (2008-2013) TO 88% (2014-2019).

  • RECEIVED STREETSCAPE MAGAZINE’S BEYOND THE BEST AWARD IN 2019 FOR CONTRIBUTIONS TO THE ST. CHARLES COMMUNITY.

This segment of Switch's AdVice covers the disrupted state of higher education and how marketers should be data-driven and proactive in their pursuit of brand development, creating brand affinity, and driving a high volume of quality leads.