RETHINK.

The award winning Rethink integrated advertising campaign was developed with disruption in mind - to cut through the flood of sameness by boldly serving the viewer a seemingly familiar situation, only to surprise them with an invitation to take a closer look. Articulating value doesn’t have to be boring, and in a market saturated with options in higher education, this campaign inspires the viewer to think in a way that stands out from everything else.

Impact Year-Over-Year

• 33.35% increase in web users

• 13.37% increase in time on page

• 13.01% increase in page views

• 32.79% increase in clicks to apply

• 17% increase in applications

• 9% increase in total new student enrollment

  • 18% increase in first-time freshman

  • A $1.6M increase in net tuition revenue, year over year