WHEN THE VALUE IS EASY TO SEE
Having spent two years asking our audience to Rethink Lindenwood University, it was time to invite the viewer to take a closer look.
This campaign leverages a creative funnel that draws the viewer in. Across four video spots, an intentional lack of spoken dialogue grabs attention in an unexpected way, while stunning visuals and impactful value statements pop off the screen - though hidden in plain sight, the value of the Lindenwood experience is easy to see. These visuals are reflected in digital and out-of-home advertising, while the themes and spirit of the videos are reimagined as memorable audio spots.
A combined approach to creative story telling and strong calls to action, neither brand affinity or lead generation are sacrificed. The result is a campaign filled with multi-channel touch points that tell a full and rich story of the Lindenwood University experience.